• 10.06.2026

Turkish hotels are cutting prices on tours: discounts on accommodations reach 25%.

In March of this year, Turkey's tourism industry recorded a significant decline in bookings due to the unstable international situation. This was reported by the Turkish newspaper Ekonomim, citing Reuters analysts.

To stimulate demand for the 2026 summer season, local tour operators and hoteliers began massive price reductions, offering discounts of 20-25% and, in some cases, selling packages at cost.

According to analysts, bookings almost halved in early March due to a wait-and-see attitude among foreign tourists. However, the situation began to stabilize by the end of the month. Official statistics show that 2.46 million foreign visitors visited the country in March (a 5% increase), and total arrivals for the first quarter amounted to 6.84 million, a 2.2% increase compared to the previous year. Sector revenues during this period grew by 4.2%, reaching $9.9 billion.

Despite the positive dynamics of the first quarter, experts warn of possible increased market pressure in the second quarter. Specifically, a decline of approximately 5% in bookings from German-speaking European countries has been noted.

While Turkish authorities have set an ambitious revenue target of $68 billion for 2026, experts believe that achieving this will require businesses to actively seek out new markets and further optimize their pricing policies.