News

What's New in January 2025

Global Tourism Recovery • International Tourism Nears Full Recovery: According to the UN Tourism World Tourism Barometer, international tourist arrivals reached 1.4 billion in 2024, marking a 99% recovery to pre-pandemic levels. Europe, the Middle East, and Africa surpassed 2019 numbers, while the Americas came close, and Asia and the Pacific remained 13% below due to slower lifting of restrictions. • Surge in Travel Demand: January 2025 saw a 12.4% year-over-year increase in international travel demand, with the international load factor rising to 82.1%. Emerging Travel Trends • Digital Detox Tourism: Travelers are increasingly seeking vacations without digital devices, opting for Wi-Fi-free retreats to disconnect and engage in real-world activities. • Noctourism: Night-sky tourism is gaining popularity as travelers visit remote, dark-sky locations for stargazing experiences. • Longer Stays in Fewer Places: Tourists are choosing longer stays in fewer destinations to experience deeper cultural immersion and relaxation. Sustainability and Overtourism • Overtourism Concerns in Asia: A tourism boom in Asia post-COVID has led to issues in destinations like Phuket, Bali, and Kyoto, such as waste problems, infrastructure strain, and cultural degradation. • Sustainable Initiatives in China: China is promoting renewable energy in tourism infrastructure, including solar-powered theme parks and geothermal airport systems. Policy Changes • UK's Electronic Travel Authorization (ETA): Launched on January 8, this new £10 travel fee initially applied to transit passengers but was later reversed due to industry backlash.